One article of 500 or more words on your selected topic.
10 Social Media Posts in the ICIMWS template (1:1) on your selected topic.
30 minutes video content on your selected topic comprising:
1 Webinar Recording - 10-15 minutes (will be counted as 15 only, if length exceeds 15 minutes)
At least 3 two-minute videos - YouTube and Instagram Videos
At least 3 45 second videos - Facebook/Twitter
At least 3 shorts of 30 seconds - LinkedIn
At least 5 shorts of 15 seconds - Instagram Stories
At least 5 ultra-shorts ~7 seconds - Pinterest and Snapchat
A short animated movie of about 15 minutes on your selected topic. This is an optional deliverable (we are piloting this for the first time).
Please note: This is mandatory for those who attend the movie creation training sessions (using free AI tools) - which will be organised if at least 10 individuals are interested (allowing formation of a batch).
Content creation is the first step of an awareness campaign. The next and most important step is actual awareness generation through content dissemination.
This involves two aspects:
Own Content: You need to make an effort to share your own content in a manner that it reaches the maximum audience. Your aim is to get as many likes, comments and shares for your content as possible using the strategies that will be shared with you.
Co-campaigners' Content: You must also support your peers by liking, commenting and sharing their content. We are all cheerleaders of each others' effort!
We understand that this might be difficult for people to do for the first time, therefore, we are currently not stipulating any completion linked goals. However, the 'working goals' will be communicated to you during the course of the sessions, and you are expected to put in your best efforts to achieve them.